Blog and website management
Website management services designed for small businesses
Do you have a business website that hasn’t been updated in a while? Want a website that promotes your business in the right way to the right people? Spending too much time trying to figure out how to secure your website? Wish you had a “web guy” but can’t justify an extra employee?
If you answered yes to any of those questions, website management from Coastal Content can help. A productive website requires maintenance, a steady supply of fresh content and constant updates. If you don't have the time for that, we can manage your website for you.
Running a website can be a challenge for any small business. Most organisations just don’t have the time or energy to manage a website alongside other priorities. That’s where Coastal Content comes in. We are web management experts. We can streamline, speed up, secure and back up your website. We can manage your community, grow the web content and keep everything running smoothly.
‘A well written website can literally be the difference between success or failure. It is that important.’
A website is not a static entity that you create, publish and leave. It is a living, breathing business asset. At least it should be. Considering the marketing power inherent in a website or blog, it deserves to be nurtured like the rest of your business. Coastal Content can provide professional copywritten pages, regular blog posts and news update, social media posts and other dynamic content to engage your audience.
You may have noticed that our attention spans are shortening and that our focus shifts quickly from one subject to the next faster than ever before. The only way to engage the modern audience is to work with that. To provide fast moving, ever-changing website content that keeps up with demand and that engages readers in a way they like.
A well written website or blog helps engage with your audience, helps build authority that leads to trust, shows you are a leader and not a follower and that your business is worthy of attention. All things we help provide.
‘A business website needs to work anywhere at any time for any one.’
Does your website run slowly? Does it work on mobile? On tablet? On Windows and Mac? A business website has to work on every browser and device your audience is likely to use. If it doesn’t, you can be sure your competitors’ website will. We can check that your website follows best practice, that it works universally and that it is ready to deliver in the way your audience demands.
Search engine optimisation
‘Search engine optimisation is the art of being found.’
Cost-effective onsite SEO(search engine optimisation). SEO is the art of tailoring your web content to appeal to the search engines and people who want what you offer. Onsite SEO includes keyword research to discover what your target market are searching for then weaving those keywords effortless and invisibly into your content. The results take a while to deliver but when they do, they really do!
‘‘Hope for the best, prepare for the worst.’
Regular website backups are an essential tool in maintaining a productive web presence. Much like you back up your computer to prevent data loss, you need to do the same to your website. It can take weeks of work to produce a great quality website and we want to protect that investment as much as possible. Backups will help. We can schedule daily, weekly or monthly backups along with website management best practices to ensure you are always protected.
‘Don’t let your website become a statistic, or a headline.’
Securing your website from hackers and malware is essential if you are to maintain a good reputation and business integrity. Coastal Content can help you secure what is yours as part of our website management service. We use recognised tools and techniques to protect your website from malware, hackers, code injection and all manner of threats. We can include downtime monitoring too.