Writing video scripts
Telling stories that hit the right note

YouTube and others like it are huge. They count their visitors not by the million a year, but by the million per week. Considering the site is open to all, it's a resource every business should use. However, you have to do it right in order to benefit.

Let us make one thing clear from the very beginning. People don't go to YouTube to watch adverts or to interact with their favourite brands. They to go YouTube to be entertained, to laugh, to watch and to learn. To be effective on YouTube, you have to work with that and not against it.

So, if you can come up with a video that entertains, teaches a skill, makes people laugh or has the potential to go viral without directly selling your product, it might be a success. So how do you market using YouTube if you can't sell your product? Association and value.

For example, say you run a bike shop. You can create YouTube videos featuring your bikes in action, how-to videos on maintenance, fitting products you sell, demonstrations on how products can make riders faster, corner better or take higher jumps. As long as the video is about how your customer benefits from the product and not about selling the product, video can work.

YouTube isn't for every kind of business and to make it work you need a content strategy that delivers quality entertainment designed specifically for YouTube.

How can Coastal Content help?

To make a great video, you need a great story. That's where we come in. It's no longer enough to just talk at a webcam for 10 minutes. You need to tell a story, engage your audience and offer value. Whether that value is a laugh at your expense or an exclusive look at a new product doesn't matter as long as it entertains.

We can't help you shoot, edit and post-process your video, but we can write the script. We can help you tell your story.

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