Jul 20, 2016

Top tips for small business marketing on a budget

The challenge of getting a business up and running with next to nothing is part of the fun of starting an enterprise. I think so anyway. […]
Jul 18, 2016

Using Quora to find blog topics

I must to admit to being a bit of a late starter to Quora. I have been to the site often when answers came up in […]
Jul 13, 2016

How to maintain your privacy online

I’m something of a privacy advocate. I don’t do anything illegal and I would be of no interest to the state but I don’t see why […]
Jun 29, 2016

Five skills your content writer needs to deliver what you need

If you have been working with content writers for any length of time, you won’t need me to tell you that not all writers are created […]
Jun 27, 2016

Images could be slowing down your website, here’s how to stop it

The power of a good visual on a web page or within a blog post cannot be overstated. It’s the icing on the cake, the ooh […]
Jun 22, 2016

Keyword research for blog post ideas

Part of the skill of being a blogger is getting noticed. Anyone can create content all day long and post it, but if it isn’t on […]
Jun 20, 2016

Top tips for writing evergreen content

Content marketing concentrates a lot on the new, shiny and up and coming. Often, if your news happened over 24 hours ago it’s old. However, there […]
Jun 15, 2016

Four reasons why you should outsource your web content

If you’re serious about audience engagement and want to leverage content marketing for all it’s worth, you need to do it right. Sharing knowledge, interesting tips, […]
Jun 13, 2016

10 mistakes many bloggers make and how to avoid them

On the surface, blogging is a simple way to make a living. Certainly, if you look at freelance websites, there are hundreds, if not thousands of […]
Jun 8, 2016

What is semantic keyword research and what can it do for you?

I was discussing a website project with a French client the other day and got into quite the discussion about semantics. Not quite the conversation you’re […]
Jun 6, 2016

Obsolete WordPress installs leaving businesses vulnerable

According to research undertaken by RiskIQ, 10 of the UK’s top 30 organisations are running outdated versions of the world’s top CMS, WordPress and Drupal. This […]
Jun 1, 2016

Securing WordPress using your htaccess file

Securing your website should be a primary concern of any website owner, whether a hobbyist or corporate webmaster. Most unsupervised installations include no security at all […]
May 30, 2016

Use two factor authentication on your WordPress website

Two factor authentication is rapidly making its way across many websites. It started with banking, then social media sites and now is spreading fast across other […]
May 25, 2016

Top ways to avoid WordPress comment spam

If you run a blog that allows comments, chances are that consigning comment spam to the trash is a daily chore. I get hundreds of such […]
Sep 7, 2015
avoiding social media in marketing

Marketing without social media

Last week I discussed changing the way you market your business to stay in line with the changing ways customers find suppliers or trades. One particular […]
Sep 14, 2015
content marketing strategy image

What is a content marketing strategy?

Strategy – “a particular long-term plan for success, especially in business or politics” Collins Dictionary 2015. Strategies aren’t just business buzzwords, they are essential methods of […]
Oct 7, 2015
Telling the truth with your marketing

What can small businesses learn from the Volkswagen emissions incident?

Not a day goes by without some media hype about the Volkswagen situation and it doesn’t look to be ending soon. While the situation is undoubtedly […]
Nov 2, 2015
Blog writing with Jetpack

How WordPress Jetpack can boost your blog

As a big fan of WordPress, I spend a lot of time looking through the thousands of plugins available for the platform. I try to find […]
Nov 9, 2015
Blog writing the proper way

How to breathe new life into a mediocre blog part 1

As expert blog writers in Cornwall, Coastal Content are often asked to take a tired blog and turn it around. Usually, the blog began well but […]
Nov 16, 2015
Blog writing the right way

Breathing new life into a mediocre blog part 2

Last time we discussed planning your blog revival. We talked about asking yourself the necessary questions to put you in the mindset of blogging successfully. So […]
Nov 23, 2015
Case study writers in Cornwall

How case studies can generate new business

Case studies have long been used as marketing collateral for businesses and for good reason. Not only do they demonstrate that your product or service actually […]
Nov 30, 2015
content marketing mistakes

Top five content marketing mistakes to avoid to maintain your brand

Business is all about reputation. Any content marketing campaign has to have half an eye on reputation if it is to succeed in terms of engagement […]
Dec 7, 2015

The many benefits of a business website

I was asked the other day by a plumber friend of mine why he should spend money on a business website. His argument was that he […]
Dec 14, 2015

Sponsored content will replace advertising

There has been a lot of noise about the increased use of ad blocking software coming from the advertising industry lately. I find it quite annoying […]
Dec 21, 2015

The importance of good editing

Many smaller businesses have quite a relaxed view of the quality of material they put out into the world. After all, the odd spelling mistake isn’t […]
Jan 11, 2016

Four reasons why republishing old content makes great sense

If you have a library of previously published content there is nothing wrong with freshening it up a bit and republishing it for a little extra […]
Jan 18, 2016

How to republish website content for maximum effect

Fresh, original content is the cornerstone of any content marketing strategy. Yet it isn’t the only way we can gain popularity and derive benefit from great […]
Jan 19, 2016

How not to run an industry – Netflix and the great VPN battle

The movie studios are having a tough time of it lately. Not only can they not deliver anything good to watch, the rest of the world […]
Jan 20, 2016

Why zombie brands should be banned

The Black Friday phenomenon has highlighted not just the lengths consumers will go to in order to get a bargain but also the lengths manufacturers will […]