May 23, 2016

How to fix WordPress missed schedule post errors

Anyone who works with WordPress will have seen the message ‘missed schedule’ on their posts page at one time or another. It is one of the […]
May 18, 2016

Bringing back North Ocean Hotel’s website after the 123-reg debacle

I have worked with the North Ocean Hotel for almost three years now providing blogs and marketing material for several of the company’s websites. After their […]
May 16, 2016

Eleven things you need to know before starting a blog

If you’re considering starting a business blog, I have almost a decade’s worth of experience to help. While this post won’t tell you everything you need […]
May 11, 2016

What is evergreen content?

Like any industry, content marketing is full of insider terms. One such term is ‘evergreen content.’ It is a term used a lot in search and […]
May 9, 2016

Top 10 Most Usable Content Management Systems

There are a number of content management systems available on the market. Some are free, some are premium. All have their strengths and weaknesses, so how […]
May 4, 2016

Short form vs long form blog posting, which is best?

I had a discussion the other day with a prospective client about some blog writing he wanted us to do. It was a subject I enjoy, […]
May 2, 2016

Top WordPress backup plugins for 2016

After last week’s post about the failures of a certain web host, I thought it would be a good time to provide an overview of some […]
Apr 27, 2016

You get what you pay for with your content marketing

Offering value for money is at the centre of what Coastal Content is about. We are often questioned on our pricing and to be honest, it […]
Apr 25, 2016

A painful lesson in why managing your own website backups is vital

Web hosts can be great. They offer to manage domain names, hosting, backups, security and everything necessary to run a business website. But is it safe […]
Apr 20, 2016

How to write attention grabbing press releases

To be truly effective, a press release has to be tight, have a great hook and contain all the pertinent information needed to get the outcome […]
Apr 18, 2016

The anatomy of a good press release

Press releases are one of the most popular short copy tasks we do here at Coastal Content. They are great for getting a bit of publicity […]
Apr 13, 2016

Ten things every small business website needs

Here at Coastal Content, we build quite a few small business websites. Some are just so people can find the phone number or email address of […]
Apr 11, 2016

Google guidelines for reviews of gifted products

I had a lively debate last week with a client who wanted us to write product reviews for items they would send for free in return […]
Apr 6, 2016

Encryption made easy

Encryption has enjoyed a lot of publicity recently thanks to the FBI and Apple case that made more than a few headlines. It brought data security […]
Apr 24, 2015

Copy shouldn’t cut corners

Customers are likely to feel cheated if it does. Not only will your copy look sloppy, it’ll also give the impression you don’t care enough about […]
Jun 19, 2015

Is your copy giving customers what they want?

If it is it won’t be doing you any favours. The only way you can see if it’s having that effect is to look at your […]
Jul 29, 2015
Engaging people with a blog

Copy shouldn’t be a one way street

If it wasn’t for customers you wouldn’t have a business in the first place would you? These days there’s far too much choice around for anyone […]
Nov 23, 2015
Case study writers in Cornwall

How case studies can generate new business

Case studies have long been used as marketing collateral for businesses and for good reason. Not only do they demonstrate that your product or service actually […]
Dec 28, 2015

Why quality content really is king

Do you remember the days when you would use your search engine of choice to find something and end up with a page full of keyword-stuffed […]
Jan 4, 2016

Content marketing is for life not just for Christmas

While we may live in an era of instant gratification, the old adage ‘ the best things come to those who wait’ is still true. It’s […]
Jan 25, 2016

Small business content marketing on a budget

As someone who does a lot of small business content marketing, I know all too well that budgets aren’t always able to satisfy ambitions. But just […]
Feb 3, 2016

Five ways to make your content more effective

Coastal Content took on a new Devon-based client during January. A client who had paid a lot of money to a fancy London agency to promote […]
Feb 8, 2016

Three simple ways to create fantastic content

There are hundreds of ways to generate content ideas. Many of them are mainstream and a few are quite unusual. All can provide a vast number […]
Feb 15, 2016

5 ways to improve the impact of your content marketing

Content marketing has gone from a niche within the industry to full-fledged industry of its own in a relatively short time. Results have proven than in […]
Mar 14, 2016

5 ways to generate great web content ideas

On the surface, coming up with an idea for web content seems easy. Think of something people will find interesting, write it and publish it. That’s […]
Apr 11, 2016

Google guidelines for reviews of gifted products

I had a lively debate last week with a client who wanted us to write product reviews for items they would send for free in return […]
Apr 18, 2016

The anatomy of a good press release

Press releases are one of the most popular short copy tasks we do here at Coastal Content. They are great for getting a bit of publicity […]
Apr 27, 2016

You get what you pay for with your content marketing

Offering value for money is at the centre of what Coastal Content is about. We are often questioned on our pricing and to be honest, it […]
May 11, 2016

What is evergreen content?

Like any industry, content marketing is full of insider terms. One such term is ‘evergreen content.’ It is a term used a lot in search and […]