Jul 20, 2016

Top tips for small business marketing on a budget

The challenge of getting a business up and running with next to nothing is part of the fun of starting an enterprise. I think so anyway. […]
Jul 18, 2016

Using Quora to find blog topics

I must to admit to being a bit of a late starter to Quora. I have been to the site often when answers came up in […]
Jul 13, 2016

How to maintain your privacy online

I’m something of a privacy advocate. I don’t do anything illegal and I would be of no interest to the state but I don’t see why […]
Jun 29, 2016

Five skills your content writer needs to deliver what you need

If you have been working with content writers for any length of time, you won’t need me to tell you that not all writers are created […]
Jun 27, 2016

Images could be slowing down your website, here’s how to stop it

The power of a good visual on a web page or within a blog post cannot be overstated. It’s the icing on the cake, the ooh […]
Jun 22, 2016

Keyword research for blog post ideas

Part of the skill of being a blogger is getting noticed. Anyone can create content all day long and post it, but if it isn’t on […]
Jun 20, 2016

Top tips for writing evergreen content

Content marketing concentrates a lot on the new, shiny and up and coming. Often, if your news happened over 24 hours ago it’s old. However, there […]
Jun 15, 2016

Four reasons why you should outsource your web content

If you’re serious about audience engagement and want to leverage content marketing for all it’s worth, you need to do it right. Sharing knowledge, interesting tips, […]
Jun 13, 2016

10 mistakes many bloggers make and how to avoid them

On the surface, blogging is a simple way to make a living. Certainly, if you look at freelance websites, there are hundreds, if not thousands of […]
Jun 8, 2016

What is semantic keyword research and what can it do for you?

I was discussing a website project with a French client the other day and got into quite the discussion about semantics. Not quite the conversation you’re […]
Jun 6, 2016

Obsolete WordPress installs leaving businesses vulnerable

According to research undertaken by RiskIQ, 10 of the UK’s top 30 organisations are running outdated versions of the world’s top CMS, WordPress and Drupal. This […]
Jun 1, 2016

Securing WordPress using your htaccess file

Securing your website should be a primary concern of any website owner, whether a hobbyist or corporate webmaster. Most unsupervised installations include no security at all […]
May 30, 2016

Use two factor authentication on your WordPress website

Two factor authentication is rapidly making its way across many websites. It started with banking, then social media sites and now is spreading fast across other […]
May 25, 2016

Top ways to avoid WordPress comment spam

If you run a blog that allows comments, chances are that consigning comment spam to the trash is a daily chore. I get hundreds of such […]
Dec 1, 2014

Advertising your business however big or small

Most businesses rely on it. Most of the general public loathes it. Advertising that is. No matter where you go or what you do there’s no […]
Dec 17, 2014

You don’t need celebrities to sell your product

Or anything else for that matter. Although no doubt some people disagree. It may be hard to imagine, but there was life before celebrity culture took […]
Jan 19, 2015

Selling your brand in Devon or Cornwall

It should be no different to selling your brand anywhere else really. As long as you’ve done your research beforehand. Obviously you have to have a […]
Mar 18, 2015

Advertising your website without driving people mad

If you’ve spent a lot of time and effort setting up your business, you naturally want it to do well. High on your list of things […]
Jul 8, 2015
Website advertising

Advertising your website without annoying everyone

Advertising these days means being able to reach more people than can ever have been imagined a few years ago. An advertiser’s dream. But most people’s […]
Sep 7, 2015
avoiding social media in marketing

Marketing without social media

Last week I discussed changing the way you market your business to stay in line with the changing ways customers find suppliers or trades. One particular […]
Sep 28, 2015
psychology content marketing

Using psychology in marketing part 1.

Using psychology when writing any marketing material is essential. There are a wide range of tricks marketers use to manipulate you into doing what they want […]
Oct 5, 2015
content marketing psychology

Psychology in marketing part 2.

In our last post, we talked about the heavy use of psychology in marketing and how it can be utilised in campaigns. Last time we covered […]
Oct 12, 2015
controlling your content marketing

Controlling your own marketing destiny

The illusion of controlling our own destiny is always more real than actual reality. When you look at it, we are in control of very little. […]
Oct 19, 2015
Copyright in copywriting

Three popular copyright myths exposed

Copyright is a thorny issue. It is made worse by greedy and unscrupulous record companies and the sometimes less than honest companies they use to enforce […]
Oct 26, 2015
google sandbox

What is Google Sandbox and how does it affect new websites?

What is the Google Sandbox and why should I care? This is a question I heard the other day and not for the first time. I […]
Nov 30, 2015
content marketing mistakes

Top five content marketing mistakes to avoid to maintain your brand

Business is all about reputation. Any content marketing campaign has to have half an eye on reputation if it is to succeed in terms of engagement […]
Jan 4, 2016

Content marketing is for life not just for Christmas

While we may live in an era of instant gratification, the old adage ‘ the best things come to those who wait’ is still true. It’s […]
Jan 6, 2016

Is blocking adblock users really a good idea?

Do you use an adblocker? Many internet users do, myself included. The internet is just a nicer place without splash ads, flashing images, garish banners and […]
Jan 20, 2016

Why zombie brands should be banned

The Black Friday phenomenon has highlighted not just the lengths consumers will go to in order to get a bargain but also the lengths manufacturers will […]