It should be no different to selling your brand anywhere else really. As long as you’ve done your research beforehand. Obviously you have to have a good idea of who it’ll appeal to and why. If you’re selling it online the matter of where you’re doing it from won’t matter. Unless it’s specifically for a West Country audience of course.
Either way you want that audience to decide it’s you they want to do business with. It’s always a good idea to research the competition as well while you’re about it. That way you can see just what they’re doing to capture their own piece of the market. Or not as the case maybe. Don’t forget you can learn a lot from other people’s mistakes.
Obviously for a brand to be successful it has to fulfil a need. Although some needs will be different depending on where you live, many are universal. If there’s a gap in the market you can fill it as long as you understand why it’s there in the first place.
The pace of life is obviously much slower in more rural and less populated areas than in major cities. So sometimes what’s needed is on a different level. But don’t make the mistake of assuming it’s non existent. Devon and Cornwall might be popular holiday destinations but they’re also places of business like anywhere else. To think it means anything less will be doing them, and yourself, a disservice.
Many people like to shop locally if they can to keep small businesses going. To show loyalty to those who’ll have a better understanding of what they want. That kind of local backup can be invaluable. But you don’t have to have a corner shop in order to evoke that kind of fellow feeling in your customers.
When your business is online you can let a wider audience know where you’re based if you think that’ll help. You can also do your bit to let them know it’s not simply full of country bumpkins or bronzed surfers.
There’s no doubt about it. Devon and Cornwall have as much to offer as anywhere else. More so in a lot of ways. Selling that knowledge along with your brand can only make your business the better for it.