After all your hard work setting up your business, naturally you want to appeal to as many people as you can. With the popularity of online shopping the possibilities have opened up in ways our forebears wouldn’t have believed possible. But are you taking full advantage of them?
Take blogging for instance. They’re not just about social interaction. Many companies are waking up to the idea that it adds another dimension to the way they market themselves.
For one thing it increases your chances of being picked up by search engines. But it also allows you to build relationships with readers you can’t do with ordinary copy. As well as making more of them aware of what it is you’re offering.
Like most things in life it won’t happen overnight. Building up a following takes time. As long as people like what you’re writing they’ll keep coming back. But you have to post regularly otherwise people will wonder if you’re still there.
And it goes without saying the more approachable you are the more likely they are to respond.
Unlike business copy it’s a chance for you to build a rapport without anyone feeling it’s nothing more than an empty sales pitch. Whatever you talk about should feel like a friendly chat with friends. And if they can talk back so much the better.
Many companies these days seem to forget they’re dealing with people not machines. More and more aspects of them are becoming automated, so the people themselves feel as if they’re the ones dealing only with machines.
Dealing with someone on a more personal level becomes more appreciated the less common it becomes. By getting to know the person behind the business it makes the idea of becoming a customer more attractive.
Writing a blog can help raise your company’s profile by taking in a larger audience than you might otherwise have. And allow you to show them you’re more than just a mouthpiece for an anonymous company.
If you’re still unsure take a look at some of the other blogs out there. You might be surprised at how successful some of them have become. Surely it’s worth giving it a go yourself isn’t it?