May 23, 2016

How to fix WordPress missed schedule post errors

Anyone who works with WordPress will have seen the message ‘missed schedule’ on their posts page at one time or another. It is one of the […]
May 18, 2016

Bringing back North Ocean Hotel’s website after the 123-reg debacle

I have worked with the North Ocean Hotel for almost three years now providing blogs and marketing material for several of the company’s websites. After their […]
May 16, 2016

Eleven things you need to know before starting a blog

If you’re considering starting a business blog, I have almost a decade’s worth of experience to help. While this post won’t tell you everything you need […]
May 11, 2016

What is evergreen content?

Like any industry, content marketing is full of insider terms. One such term is ‘evergreen content.’ It is a term used a lot in search and […]
May 9, 2016

Top 10 Most Usable Content Management Systems

There are a number of content management systems available on the market. Some are free, some are premium. All have their strengths and weaknesses, so how […]
May 4, 2016

Short form vs long form blog posting, which is best?

I had a discussion the other day with a prospective client about some blog writing he wanted us to do. It was a subject I enjoy, […]
May 2, 2016

Top WordPress backup plugins for 2016

After last week’s post about the failures of a certain web host, I thought it would be a good time to provide an overview of some […]
Apr 27, 2016

You get what you pay for with your content marketing

Offering value for money is at the centre of what Coastal Content is about. We are often questioned on our pricing and to be honest, it […]
Apr 25, 2016

A painful lesson in why managing your own website backups is vital

Web hosts can be great. They offer to manage domain names, hosting, backups, security and everything necessary to run a business website. But is it safe […]
Apr 20, 2016

How to write attention grabbing press releases

To be truly effective, a press release has to be tight, have a great hook and contain all the pertinent information needed to get the outcome […]
Apr 18, 2016

The anatomy of a good press release

Press releases are one of the most popular short copy tasks we do here at Coastal Content. They are great for getting a bit of publicity […]
Apr 13, 2016

Ten things every small business website needs

Here at Coastal Content, we build quite a few small business websites. Some are just so people can find the phone number or email address of […]
Apr 11, 2016

Google guidelines for reviews of gifted products

I had a lively debate last week with a client who wanted us to write product reviews for items they would send for free in return […]
Apr 6, 2016

Encryption made easy

Encryption has enjoyed a lot of publicity recently thanks to the FBI and Apple case that made more than a few headlines. It brought data security […]
Jan 12, 2015

Predicting what’s needed in your copy. No crystal ball required.

You really don’t need to be a clairvoyant to know what’ll be expected from your copy. Just an understanding of customer’s needs. You might be offering […]
Jan 14, 2015

Copy as the whole package

When you’re writing copy for your business you have a specific aim in mind. To let people know what you do and what you’re offering. If […]
Jan 23, 2015

Copy shouldn’t be a fairy tale

If it is customers are likely to be very disappointed in you. It’s isn’t because they don’t like fairy tales. Most people do. But that isn’t […]
Jan 26, 2015

Don’t be a robot when writing copy

Doing something on automatic pilot is a familiar feeling for most people. Something that’s so routine or familiar we don’t even have to think about it. […]
Jan 28, 2015

Is your copy sinking without trace?

If it is you’re probably not reaching the right audience. Copy taken down to the bare bones depends on the words you use. You might think […]
Feb 9, 2015

Ringing the changes with your copy

Not everybody welcomes change. Although it depends on what it is of course. If something’s altered just for the sake of it resentment is often the […]
Feb 11, 2015

Doom and gloom have no place in your copy

There are times when the world seems full of it. Everywhere you turn the news is bad. Doom and gloom seems to have taken precedence over […]
Feb 25, 2015

Delivering what your copy promises

If you want to stay in business that is. No matter what it is your customers will expect nothing less of you. It isn’t just a […]
Feb 27, 2015

Building trust with your copy

After all if people don’t trust you they’re not likely to do business with you are they? Although copy is there to sell your product or […]
Mar 2, 2015

Ask yourself these questions when writing copy

It’s all very well going with the flow when you’re writing. In fact most of the time it’s better to do it that way. But if […]
Mar 11, 2015

A few tips on writing website content that won’t make you a bore

If you’ve spent a lot of time and effort setting up your business you don’t want it to fall at the final fence. Which it might […]
Mar 25, 2015

Don’t clutter your copy when less can be more

While it’s not always the way, with some things less really can be more. Depending on the circumstances of course. Take people’s homes for instance. Some […]
Apr 1, 2015

Don’t let the Easter bunny sabotage your copy

Unless you’re writing specifically about them of course. If you’re not then maybe you need to exercise a little constraint in what you present to people. […]
Apr 10, 2015

Is your copy in danger of reaching saturation point?

There have been many complaints recently about saturation coverage by the media. You know the sort of thing. Something happens and it’s all they seem to […]
Apr 13, 2015

Some things copy really shouldn’t be doing.

You probably think there are enough things you should do without worrying about what you shouldn’t. But if it makes the difference between gaining customers and […]