Jul 20, 2016

Top tips for small business marketing on a budget

The challenge of getting a business up and running with next to nothing is part of the fun of starting an enterprise. I think so anyway. […]
Jul 18, 2016

Using Quora to find blog topics

I must to admit to being a bit of a late starter to Quora. I have been to the site often when answers came up in […]
Jul 13, 2016

How to maintain your privacy online

I’m something of a privacy advocate. I don’t do anything illegal and I would be of no interest to the state but I don’t see why […]
Jun 29, 2016

Five skills your content writer needs to deliver what you need

If you have been working with content writers for any length of time, you won’t need me to tell you that not all writers are created […]
Jun 27, 2016

Images could be slowing down your website, here’s how to stop it

The power of a good visual on a web page or within a blog post cannot be overstated. It’s the icing on the cake, the ooh […]
Jun 22, 2016

Keyword research for blog post ideas

Part of the skill of being a blogger is getting noticed. Anyone can create content all day long and post it, but if it isn’t on […]
Jun 20, 2016

Top tips for writing evergreen content

Content marketing concentrates a lot on the new, shiny and up and coming. Often, if your news happened over 24 hours ago it’s old. However, there […]
Jun 15, 2016

Four reasons why you should outsource your web content

If you’re serious about audience engagement and want to leverage content marketing for all it’s worth, you need to do it right. Sharing knowledge, interesting tips, […]
Jun 13, 2016

10 mistakes many bloggers make and how to avoid them

On the surface, blogging is a simple way to make a living. Certainly, if you look at freelance websites, there are hundreds, if not thousands of […]
Jun 8, 2016

What is semantic keyword research and what can it do for you?

I was discussing a website project with a French client the other day and got into quite the discussion about semantics. Not quite the conversation you’re […]
Jun 6, 2016

Obsolete WordPress installs leaving businesses vulnerable

According to research undertaken by RiskIQ, 10 of the UK’s top 30 organisations are running outdated versions of the world’s top CMS, WordPress and Drupal. This […]
Jun 1, 2016

Securing WordPress using your htaccess file

Securing your website should be a primary concern of any website owner, whether a hobbyist or corporate webmaster. Most unsupervised installations include no security at all […]
May 30, 2016

Use two factor authentication on your WordPress website

Two factor authentication is rapidly making its way across many websites. It started with banking, then social media sites and now is spreading fast across other […]
May 25, 2016

Top ways to avoid WordPress comment spam

If you run a blog that allows comments, chances are that consigning comment spam to the trash is a daily chore. I get hundreds of such […]
Jan 2, 2014

Don’t be aggressive with your copy

You might not think you are. Customers may beg to differ. What’s simply a way of selling to you, might well come across as an aggressive […]
Nov 3, 2014

A different perspective can save your writing from the bin

It’s easy to fall into a rut without realising it. Most people find themselves in that position at one time or another. Writing is no exception. […]
Nov 5, 2014

A few reasons to get your copy right

It might be low on your list of priorities if you’re setting up a business. There’re a million and one other things to think about after […]
Nov 7, 2014

Are you playing hide and seek with readers of your copy?

If you’re serious about running a business on line you shouldn’t treat it as a game. You can be sure potential customers won’t. If they want […]
Nov 10, 2014

Copy that customers are looking for

No one expects you to be a magician. Or a mind reader.  Knowing what customers are likely to expect doesn’t involve the occult. It simply means […]
Nov 17, 2014

Copy to capture an audience from Cornwall to Scotland

And far beyond that of course. With the advent of the internet, audiences can be worldwide not just local to where you happen to be. Wherever […]
Nov 19, 2014

Cornwall as an inspiration for writing

Or anything else come to that. Cornwall has acted like a magnet for artists and writers for many years. With good reason. If you want to […]
Nov 28, 2014

Is your copy dressed to impress?

Although things are a lot less formal than they used to be, people still mostly dress to impress. Whether it’s a night on the town or […]
Dec 1, 2014

Advertising your business however big or small

Most businesses rely on it. Most of the general public loathes it. Advertising that is. No matter where you go or what you do there’s no […]
Dec 8, 2014

Copy can be child’s play if you get it right

In other words it’s really not as hard to do as you might think. Providing you go into it with the right attitude. Something customers will […]
Dec 10, 2014

Giving your characters depth

Nothing in life is simply black and white. Some people might see it that way but for most of us nothing is ever that straightforward. Including […]
Dec 12, 2014

Even the most difficult customers can be won over by your copy

Providing it’s done correctly of course. Unless you can afford to pick and choose who you want to do business with, you have to satisfy everyone […]
Dec 19, 2014

Copy shouldn’t be a merry go round

It’s tempting to keep going over the same points again and again. That way your copy is making sure people understand the meaning you’re trying to […]
Jan 5, 2015

Is your copy more luck than judgement?

There are two schools of thought where the subject of luck is concerned. There’re those who state most categorically that a person makes their own luck. […]
Jan 7, 2015

Image isn’t everything, even when writing copy

It might sound like a contradiction in terms. And although image is important to advertisers and some members of the public alike, there’s more to copy […]