May 23, 2016

How to fix WordPress missed schedule post errors

Anyone who works with WordPress will have seen the message ‘missed schedule’ on their posts page at one time or another. It is one of the […]
May 18, 2016

Bringing back North Ocean Hotel’s website after the 123-reg debacle

I have worked with the North Ocean Hotel for almost three years now providing blogs and marketing material for several of the company’s websites. After their […]
May 16, 2016

Eleven things you need to know before starting a blog

If you’re considering starting a business blog, I have almost a decade’s worth of experience to help. While this post won’t tell you everything you need […]
May 11, 2016

What is evergreen content?

Like any industry, content marketing is full of insider terms. One such term is ‘evergreen content.’ It is a term used a lot in search and […]
May 9, 2016

Top 10 Most Usable Content Management Systems

There are a number of content management systems available on the market. Some are free, some are premium. All have their strengths and weaknesses, so how […]
May 4, 2016

Short form vs long form blog posting, which is best?

I had a discussion the other day with a prospective client about some blog writing he wanted us to do. It was a subject I enjoy, […]
May 2, 2016

Top WordPress backup plugins for 2016

After last week’s post about the failures of a certain web host, I thought it would be a good time to provide an overview of some […]
Apr 27, 2016

You get what you pay for with your content marketing

Offering value for money is at the centre of what Coastal Content is about. We are often questioned on our pricing and to be honest, it […]
Apr 25, 2016

A painful lesson in why managing your own website backups is vital

Web hosts can be great. They offer to manage domain names, hosting, backups, security and everything necessary to run a business website. But is it safe […]
Apr 20, 2016

How to write attention grabbing press releases

To be truly effective, a press release has to be tight, have a great hook and contain all the pertinent information needed to get the outcome […]
Apr 18, 2016

The anatomy of a good press release

Press releases are one of the most popular short copy tasks we do here at Coastal Content. They are great for getting a bit of publicity […]
Apr 13, 2016

Ten things every small business website needs

Here at Coastal Content, we build quite a few small business websites. Some are just so people can find the phone number or email address of […]
Apr 11, 2016

Google guidelines for reviews of gifted products

I had a lively debate last week with a client who wanted us to write product reviews for items they would send for free in return […]
Apr 6, 2016

Encryption made easy

Encryption has enjoyed a lot of publicity recently thanks to the FBI and Apple case that made more than a few headlines. It brought data security […]
Oct 7, 2015
Telling the truth with your marketing

What can small businesses learn from the Volkswagen emissions incident?

Not a day goes by without some media hype about the Volkswagen situation and it doesn’t look to be ending soon. While the situation is undoubtedly […]
Oct 12, 2015
controlling your content marketing

Controlling your own marketing destiny

The illusion of controlling our own destiny is always more real than actual reality. When you look at it, we are in control of very little. […]
Oct 19, 2015
Copyright in copywriting

Three popular copyright myths exposed

Copyright is a thorny issue. It is made worse by greedy and unscrupulous record companies and the sometimes less than honest companies they use to enforce […]
Oct 26, 2015
google sandbox

What is Google Sandbox and how does it affect new websites?

What is the Google Sandbox and why should I care? This is a question I heard the other day and not for the first time. I […]
Nov 2, 2015
Blog writing with Jetpack

How WordPress Jetpack can boost your blog

As a big fan of WordPress, I spend a lot of time looking through the thousands of plugins available for the platform. I try to find […]
Nov 9, 2015
Blog writing the proper way

How to breathe new life into a mediocre blog part 1

As expert blog writers in Cornwall, Coastal Content are often asked to take a tired blog and turn it around. Usually, the blog began well but […]
Nov 16, 2015
Blog writing the right way

Breathing new life into a mediocre blog part 2

Last time we discussed planning your blog revival. We talked about asking yourself the necessary questions to put you in the mindset of blogging successfully. So […]
Nov 23, 2015
Case study writers in Cornwall

How case studies can generate new business

Case studies have long been used as marketing collateral for businesses and for good reason. Not only do they demonstrate that your product or service actually […]
Nov 30, 2015
content marketing mistakes

Top five content marketing mistakes to avoid to maintain your brand

Business is all about reputation. Any content marketing campaign has to have half an eye on reputation if it is to succeed in terms of engagement […]
Dec 14, 2015

Sponsored content will replace advertising

There has been a lot of noise about the increased use of ad blocking software coming from the advertising industry lately. I find it quite annoying […]
Dec 28, 2015

Why quality content really is king

Do you remember the days when you would use your search engine of choice to find something and end up with a page full of keyword-stuffed […]
Jan 4, 2016

Content marketing is for life not just for Christmas

While we may live in an era of instant gratification, the old adage ‘ the best things come to those who wait’ is still true. It’s […]
Jan 11, 2016

Four reasons why republishing old content makes great sense

If you have a library of previously published content there is nothing wrong with freshening it up a bit and republishing it for a little extra […]
Jan 18, 2016

How to republish website content for maximum effect

Fresh, original content is the cornerstone of any content marketing strategy. Yet it isn’t the only way we can gain popularity and derive benefit from great […]
Jan 20, 2016

Why zombie brands should be banned

The Black Friday phenomenon has highlighted not just the lengths consumers will go to in order to get a bargain but also the lengths manufacturers will […]