Jul 20, 2016

Top tips for small business marketing on a budget

The challenge of getting a business up and running with next to nothing is part of the fun of starting an enterprise. I think so anyway. […]
Jul 18, 2016

Using Quora to find blog topics

I must to admit to being a bit of a late starter to Quora. I have been to the site often when answers came up in […]
Jul 13, 2016

How to maintain your privacy online

I’m something of a privacy advocate. I don’t do anything illegal and I would be of no interest to the state but I don’t see why […]
Jun 29, 2016

Five skills your content writer needs to deliver what you need

If you have been working with content writers for any length of time, you won’t need me to tell you that not all writers are created […]
Jun 27, 2016

Images could be slowing down your website, here’s how to stop it

The power of a good visual on a web page or within a blog post cannot be overstated. It’s the icing on the cake, the ooh […]
Jun 22, 2016

Keyword research for blog post ideas

Part of the skill of being a blogger is getting noticed. Anyone can create content all day long and post it, but if it isn’t on […]
Jun 20, 2016

Top tips for writing evergreen content

Content marketing concentrates a lot on the new, shiny and up and coming. Often, if your news happened over 24 hours ago it’s old. However, there […]
Jun 15, 2016

Four reasons why you should outsource your web content

If you’re serious about audience engagement and want to leverage content marketing for all it’s worth, you need to do it right. Sharing knowledge, interesting tips, […]
Jun 13, 2016

10 mistakes many bloggers make and how to avoid them

On the surface, blogging is a simple way to make a living. Certainly, if you look at freelance websites, there are hundreds, if not thousands of […]
Jun 8, 2016

What is semantic keyword research and what can it do for you?

I was discussing a website project with a French client the other day and got into quite the discussion about semantics. Not quite the conversation you’re […]
Jun 6, 2016

Obsolete WordPress installs leaving businesses vulnerable

According to research undertaken by RiskIQ, 10 of the UK’s top 30 organisations are running outdated versions of the world’s top CMS, WordPress and Drupal. This […]
Jun 1, 2016

Securing WordPress using your htaccess file

Securing your website should be a primary concern of any website owner, whether a hobbyist or corporate webmaster. Most unsupervised installations include no security at all […]
May 30, 2016

Use two factor authentication on your WordPress website

Two factor authentication is rapidly making its way across many websites. It started with banking, then social media sites and now is spreading fast across other […]
May 25, 2016

Top ways to avoid WordPress comment spam

If you run a blog that allows comments, chances are that consigning comment spam to the trash is a daily chore. I get hundreds of such […]
Nov 3, 2014

A different perspective can save your writing from the bin

It’s easy to fall into a rut without realising it. Most people find themselves in that position at one time or another. Writing is no exception. […]
Nov 5, 2014

A few reasons to get your copy right

It might be low on your list of priorities if you’re setting up a business. There’re a million and one other things to think about after […]
Nov 7, 2014

Are you playing hide and seek with readers of your copy?

If you’re serious about running a business on line you shouldn’t treat it as a game. You can be sure potential customers won’t. If they want […]
Nov 10, 2014

Copy that customers are looking for

No one expects you to be a magician. Or a mind reader.  Knowing what customers are likely to expect doesn’t involve the occult. It simply means […]
Dec 1, 2014

Advertising your business however big or small

Most businesses rely on it. Most of the general public loathes it. Advertising that is. No matter where you go or what you do there’s no […]
Jan 19, 2015

Selling your brand in Devon or Cornwall

It should be no different to selling your brand anywhere else really. As long as you’ve done your research beforehand. Obviously you have to have a […]
Mar 9, 2015

Could you sell Cornwall with your copy?

Not literally of course. But the idea of it being as good a place to do business as anywhere else. Naturally you’d point out all the […]
May 22, 2015

Is customer loyalty a thing of the past?

Once upon a time people had a very limited choice of where to shop. Whether it was for products or services it was usually a simple […]
Jul 29, 2015
Engaging people with a blog

Copy shouldn’t be a one way street

If it wasn’t for customers you wouldn’t have a business in the first place would you? These days there’s far too much choice around for anyone […]
Aug 31, 2015
Change to survive in business

Change with your customer’s habits if you want to survive

A lot of small businesses I talk to say much the same thing, “I have been doing this for years and I’m still busy so there’s […]
Sep 7, 2015
avoiding social media in marketing

Marketing without social media

Last week I discussed changing the way you market your business to stay in line with the changing ways customers find suppliers or trades. One particular […]
Sep 14, 2015
content marketing strategy image

What is a content marketing strategy?

Strategy – “a particular long-term plan for success, especially in business or politics” Collins Dictionary 2015. Strategies aren’t just business buzzwords, they are essential methods of […]
Sep 21, 2015
the business relevance of content marketing

Why every business should use content marketing

It can be difficult to sell a content marketing strategy to the average small business as they often don’t realise how it can benefit them. If […]
Sep 28, 2015
psychology content marketing

Using psychology in marketing part 1.

Using psychology when writing any marketing material is essential. There are a wide range of tricks marketers use to manipulate you into doing what they want […]
Oct 5, 2015
content marketing psychology

Psychology in marketing part 2.

In our last post, we talked about the heavy use of psychology in marketing and how it can be utilised in campaigns. Last time we covered […]