Jul 20, 2016

Top tips for small business marketing on a budget

The challenge of getting a business up and running with next to nothing is part of the fun of starting an enterprise. I think so anyway. […]
Jul 18, 2016

Using Quora to find blog topics

I must to admit to being a bit of a late starter to Quora. I have been to the site often when answers came up in […]
Jul 13, 2016

How to maintain your privacy online

I’m something of a privacy advocate. I don’t do anything illegal and I would be of no interest to the state but I don’t see why […]
Jun 29, 2016

Five skills your content writer needs to deliver what you need

If you have been working with content writers for any length of time, you won’t need me to tell you that not all writers are created […]
Jun 27, 2016

Images could be slowing down your website, here’s how to stop it

The power of a good visual on a web page or within a blog post cannot be overstated. It’s the icing on the cake, the ooh […]
Jun 22, 2016

Keyword research for blog post ideas

Part of the skill of being a blogger is getting noticed. Anyone can create content all day long and post it, but if it isn’t on […]
Jun 20, 2016

Top tips for writing evergreen content

Content marketing concentrates a lot on the new, shiny and up and coming. Often, if your news happened over 24 hours ago it’s old. However, there […]
Jun 15, 2016

Four reasons why you should outsource your web content

If you’re serious about audience engagement and want to leverage content marketing for all it’s worth, you need to do it right. Sharing knowledge, interesting tips, […]
Jun 13, 2016

10 mistakes many bloggers make and how to avoid them

On the surface, blogging is a simple way to make a living. Certainly, if you look at freelance websites, there are hundreds, if not thousands of […]
Jun 8, 2016

What is semantic keyword research and what can it do for you?

I was discussing a website project with a French client the other day and got into quite the discussion about semantics. Not quite the conversation you’re […]
Jun 6, 2016

Obsolete WordPress installs leaving businesses vulnerable

According to research undertaken by RiskIQ, 10 of the UK’s top 30 organisations are running outdated versions of the world’s top CMS, WordPress and Drupal. This […]
Jun 1, 2016

Securing WordPress using your htaccess file

Securing your website should be a primary concern of any website owner, whether a hobbyist or corporate webmaster. Most unsupervised installations include no security at all […]
May 30, 2016

Use two factor authentication on your WordPress website

Two factor authentication is rapidly making its way across many websites. It started with banking, then social media sites and now is spreading fast across other […]
May 25, 2016

Top ways to avoid WordPress comment spam

If you run a blog that allows comments, chances are that consigning comment spam to the trash is a daily chore. I get hundreds of such […]
Nov 5, 2014

A few reasons to get your copy right

It might be low on your list of priorities if you’re setting up a business. There’re a million and one other things to think about after […]
Nov 7, 2014

Are you playing hide and seek with readers of your copy?

If you’re serious about running a business on line you shouldn’t treat it as a game. You can be sure potential customers won’t. If they want […]
Nov 10, 2014

Copy that customers are looking for

No one expects you to be a magician. Or a mind reader.  Knowing what customers are likely to expect doesn’t involve the occult. It simply means […]
Dec 1, 2014

Advertising your business however big or small

Most businesses rely on it. Most of the general public loathes it. Advertising that is. No matter where you go or what you do there’s no […]
Dec 31, 2014

Understanding copy to ensure customers can too

If you’re just starting up a new business, no doubt advertising it has reared its ugly head. After all if no one knows you’re open you […]
Feb 6, 2015

Selling your brand with more than just fancy packaging

Much research has gone into finding out which shape of cosmetic bottles customers are more likely to be attracted to. Or what colour packaging is more […]
Feb 20, 2015

Is your copy sunny or overcast?

Talking about the weather is a great British tradition. It enables complete strangers to communicate about a common subject without worrying about the consequences. After all […]
Mar 6, 2015

Could upcycling your copy give it a new lease of life?

It seems to be the latest thing at the moment. Upcycling. Along with bargain hunting and abandoning the usual supermarkets for the budget equivalent, taking something […]
Apr 29, 2015

What not to do when writing your copy

It’s all very well being told what we should be doing. Sometimes it can actually help. But quite often we’re concentrating on all of that and […]
May 8, 2015

Copy shouldn’t be an afterthought

It might be way down the list of priorities if you’re setting up your own business. If it’s there at all. If it isn’t it should […]
May 11, 2015

How professional is your copy?

How many times have you heard people bemoan the fact that the art of having a conversation is long dead? And that letter writing is a […]
Jun 8, 2015

Website copy that talks to people

No doubt you’re good at having conversations with people face to face. Able to communicate your thoughts and ideas lucidly and without hype. But writing copy […]
Sep 21, 2015
the business relevance of content marketing

Why every business should use content marketing

It can be difficult to sell a content marketing strategy to the average small business as they often don’t realise how it can benefit them. If […]
Oct 7, 2015
Telling the truth with your marketing

What can small businesses learn from the Volkswagen emissions incident?

Not a day goes by without some media hype about the Volkswagen situation and it doesn’t look to be ending soon. While the situation is undoubtedly […]
Oct 12, 2015
controlling your content marketing

Controlling your own marketing destiny

The illusion of controlling our own destiny is always more real than actual reality. When you look at it, we are in control of very little. […]